The world of fashion can be a chaotic place, with so many directions to look in we would have to share an uncanny resemblance to the girl from the exorcist to be able to catch somewhat of a glimpse in each direction. Even then, i’m sure she got a headache from all that turning of the neck . But here we are in one place, with both feet grounded, and a serendipitous chance to stop all that madness.
Seamless is the inseparable duo we all need to feel that fierce empowerment when taking on the realm of fashion in this relentlessly confusing world. With standards of beauty ever-changing and reaching new heights drastically, we feel as women we need to be cosmetically reconfigured to achieve a satisfying level of beauty. When in fact, this is far from the truth.
Seamless inspires self-love, authentic self-love, opposed to proposing the idea of loving oneself after a facial reconstruction and a self-inflicted shopping spree debt, that most of us cannot afford (Yes, I’m referring to that Gucci in your closet that took you five weeks to save for).
Together we will begin to explore a variation of styles through the eyes of spirited, determined women who derive from a diverse range of journeys, cultures and communities. These women will vividly illustrate their own sense of vibrant style, drawing it to life through unique definitions of what they believe is beauty. Whether this belief is demonstrated through lifestyle, career, networks or even something as simple as a skincare regime. All the tiny pieces, form a complete representation of who these women are, and what characteristics of fashion and styles they define themselves with. Which highlights the importance we place on our community and the individuals who complete it with flairs that present in all contours, colours and creations.
As a fashion and lifestyle brand, we strive to show YOU that the trajectories we take, entwine through one obscure thing, style. Not a single one of us would share the same ideas as to what assembles an extraordinary colour palette, which textiles rub nicely against our skin, or what lipstick we would decide to make out with someone in… do we want to leave a crimson stain, or a soft peachy one… Who knows which one will make him think of you tomorrow (You know you’ve pondered that one for at least a minute short of an hour)! BUT, when it all boils down to the core, we share style. Which encompasses the innate sense of how we want to articulate ourselves through choice of shoes, jewellery, undergarments, dress, etc. Whether we choose to wear pink on Saturday, when feeling slightly kinky… or black when our Monday blues are inflamed.
— diversity, fashion, style, individuality, zerotohero
Seamless 